可持續發展表現掛鈎貸款 – 企業新寵兒 (Chinese Only)
16.10.2019
延展關懷 持續發展
「永續營商」前高級經理 Simon Lee
為培養企業公民意識,香港社會服務聯會在2002年設立「商界展關懷」計劃,幫助企業和非政府機構締結社區夥伴關係。多年來,隨著企業界的企業社會責任計劃變得更加細緻嚴謹,「商界展關懷」計劃已納入更廣泛的企業社會責任範疇,涵蓋社區、工作間、環境這三大支柱。
現時,獲頒「商界展關懷」和「同心展關懷」標誌的公司和機構已超過3,000間。部分公司和機構的可持續發展計劃和常規已取得重大進展;很多都渴望了解下一步應何去何從。有見及此,我們在去年夏天推出一項新舉措「永續營商」,幫助這些公司和機構完成從「展關懷」邁向「可持續」的旅程。
我們認為,可持續發展基本上要求公司把社區活動所體現的關懷原則,延伸到公司的核心業務。
首先,這意味著企業須以負責任的態度經營業務 — 傾聽持份者的關注;應對社會、環境和經濟影響,以及建立匯報和管治機制,確保事事清明,並體現問責精神。
在這方面,我們已看到香港企業界近年取得了重大進步。很多大公司現已根據國際GRI標準匯報環境、社會和管治表現。香港交易所最近修訂上市規則後,所有上市公司現在必須披露有關環境、社會和管治政策和表現的資料。
當然,單靠披露資料並不能保證能夠改善環境、社會和管治表現,有關資料必須經過質詢和比較的過程。因此,我們很榮幸能與理工大學合作,在去年推出首個香港企業可持續發展指數。我們邀請更多公司使用該指數作為評估本身表現的框架。
要把關愛精神融入核心業務,第二個重大關鍵是採取更具包容性的方針。在某種程度上,這涉及創造職位 — 就是使就業市場和供應鏈更加多元化,以達致人盡其才的目標。
我們很高興與港鐵合作,在2016年9月舉行了全港首次以就業門徑為主題的跨界別峰會。該峰會標誌著跨界別對話的開始,以共同應對複雜挑戰,幫助年輕人成功發展事業。我們很高興港鐵透過其「Youth Connect」計劃,繼續進行這項意義非凡的工作。
在年齡層的另一端,香港很多企業都需要思考他們怎樣能為不斷增加的老年人創造和諧共融的社會和經濟。我們感謝社創基金和其他機構在香港努力推廣「創造共享價值」的理念;我們鼓勵更多公司從「長者角度」出發來開發產品和服務,作為實踐此理念的第一步。
最後,要成為真正可持續發展的企業,不僅要應對現狀,還要求改變心態及使公司上下在環境局限下,專注創造長遠的經濟和社會價值。像香港這種發展一日千里的社會,這可能會構成特殊挑戰。
令人感到鼓舞的是,諸如安永、普華永道等主流顧問公司均指出將會影響企業長遠成功發展的全球大趨勢。隨著更多亞洲公司醒覺到眼前重大的新挑戰和機遇,難怪BSR和Forum for the Future等專業顧問公司都已在香港或區內其他地方開設辦事處,拓展業務。
在國際舞台上,我們非常感謝RICS和WSP等行業協會和行業顧問公司的努力,這兩間公司為其從事的行業確立了未來願景。在香港,這種領導力仍有巨大的發展空間。
要實現以上所有目標,並非易事。從作為企業社會責任的「附加產物」邁向全面整合的可持續發展,不僅需要高級管理層的積極支持,更需要商界長期的參與和文化變革。
談到實踐可持續發展的誘因,雖然個別員工和業務單位往往只以短線的收益和成本目標為著眼點,但我們仍有理由感到樂觀。我們從參與「商界展關懷」計劃的公司數目了解到,香港許多企業東主和僱員均樂善好施,熱心公益。在香港,家族企業的比例相對較高,資本市場的短線目標對它們較不容易構成負擔。
作為一個全球交易和投資中心,香港匯聚不少大企業,而這些大公司對價值鏈中的許多人士和公司都具有巨大的影響力。作為全球各路技術人才的大熔爐,香港擁有制定世界級創新解決方案的獨特能力。
當今企業界面臨的挑戰錯綜複雜。企業東主,尤其是小企業東主,需要付出極大的熱誠和決心,以負責任、包容和可持續的方式克服這些挑戰。
From caring to sustainable: a new challenge for business
30.07.2019
From caring to sustainable: a new challenge for business
Simon Lee, Former Senior Manager, Sustainable Business HK
Welcome to the first in a new series of blogs from Sustainable Business HK.
Launched in 2015, Sustainable Business HK has been sharing insight and opinion from experts across different sectors in Hong Kong, on a range of topics concerning sustainability in business, with the aim of supporting companies on their journey from caring to sustainable.
The Caring Company Scheme was set up in 2002 to help cultivate corporate citizenship, specifically through building partnerships between business and NGOs to deliver projects in communities. Over the years, the criteria for the Scheme have evolved to include broader aspects of corporate social responsibility, under the three pillars of community, employees and environment.
There are now more than 3,000 Caring Companies and Caring Organisations. Some are already well advanced in their sustainability programmes and practice; many are keen to understand what their next steps might be.
Fundamentally, we believe the challenge is to extend the caring principles of their good work in communities to the core operations of their business.
Firstly, that means conducting business in a responsible manner – listening to the concerns of stakeholders; managing social, environmental and economic impacts; and establishing reporting and governance mechanisms to ensure all this is transparent and accountable.
In this respect, we have seen great progress in Hong Kong over recent years. Many larger companies now report to international GRI standards. With recent changes to the Hong Kong Stock Exchange listing rules, all listed companies will be required to disclose information on their environmental, social and governance policies and performance.
Of course, disclosure alone does not guarantee improvement; the information must be interrogated and compared. For that reason, we were proud to partner with the Polytechnic University on last year’s launch of the first Hong Kong Business Sustainability Index. We look forward to continuing the partnership and invite more companies to get involved.
The second key aspect of integrating a caring approach into core business is to move towards a more inclusive approach. On one level, this is about jobs – making best use of all the talents in our society by embracing diversity in employment and supply chains.
We were delighted to partner with MTR on Hong Kong’s first Cross-Sector Summit on Pathways to Employment in September, 2016. The Summit saw the start of a cross-sector dialogue to address the complex challenge of helping young people develop successful careers. This will continue to be a critical agenda for Hong Kong’s ongoing success and growth.
We are pleased to join hands with The Women’s Foundation on a piece of research to explore the prevalence of business practices to support employees with family eldercare responsibilities. In a rapidly ageing society like Hong Kong, this issue will only become more pressing. We look forward to sharing the results and recommendations in due course.
Another aspect of inclusivity is developing products, services and markets with the needs of specific groups in mind – particularly the most disadvantaged in our society. We welcome the work of the SIE Fund and others to promote the concept of shared value in Hong Kong.
Finally, becoming a truly sustainable business involves more than simply managing the status quo; it requires a shift in focus to creating long-term economic and social value within environmental limits. In a fast-moving society like Hong Kong, this can pose a particular challenge.
It is encouraging to see mainstream consultancies such as EY and PwC highlighting global megatrends that will impact how businesses deliver long-term success. As more companies in Asia wake up to this potentially transformative challenge, it is no coincidence that specialist consultancies like BSR and Forum for the Future have established regional offices.
On the global stage, we strongly welcome the work of industry associations and sector consultancies like RICS and WSP, which have developed future visions for their sectors. Here in Hong Kong, there remains significant potential for such leadership.
Achieving all of the above will not be easy. Moving from CSR as an add-on to fully integrated sustainability requires not only the active support of senior management, but a long process of engagement and cultural change across the business.
In addition, the incentives of individual employees and business units are often too narrowly focused on short-term income and cost targets.
Yet there are reasons to be optimistic. We know from the size of the Caring Company Scheme that there are many business owners and employees in Hong Kong who are strongly motivated by doing good. And with a relatively high proportion of family-owned firms in the territory, they are less encumbered by the often short-term priorities of the capital markets.
As a global trading and investment hub, Hong Kong is host to a number of large companies that have considerable potential to impact and influence large numbers of people and companies across their value chains. And as a melting pot of diverse people and skills from all over the world, we have a unique capacity to develop innovative, world-leading solutions.
The challenges facing business today are varied and complex. As we speak to more business leaders about their work, it is clear how much passion and determination they have to tackle those in a responsible, inclusive and sustainable way – particularly small business owners.
The silver hair market: a golden opportunity for business
04.07.2019
Hong Kong is ageing rapidly. Government research published in 2015 forecast that over the next two decades, the number of residents aged over-65 will double to more than 2.2 million. Currently, one in every six people is a pensioner; by 2034 that figure will be one in three.
This translates into a huge and growing so-called ‘silver hair market’ – creating opportunities for business across a range of sectors.
For a few such sectors, the opportunities are obvious. Demand for care and medicine will, of course, continue to rise. But there may be new niches emerging. Currently, Hong Kong’s wealthy elderly are well catered for by private residential care homes, while those on lower incomes are served by government-supported homes. That leaves a significant chunk of middle-class elderly people with an unmet need for quality yet affordable care.
According to Yvonne Li, Founder and CEO of the International China Ageing Industry Association, there is a growing trend for ageing at home. Elderly people living in their homes may not have high incomes but may be relatively asset-rich. Consequently, insurance companies have launched financial products linked to real estate value. Some property developers have even ventured into social care – though not without significant challenges, due to the complexity of the business model.
Technological advances have made it easier to deliver care in patients’ homes. Smart and wearable technologies, as part of the connected ‘internet of things’, allow care professionals to monitor patients in situ and respond quickly when required. Hong Kong’s buzzing neighbour Shenzhen – often referred to as China’s Silicon Valley – is developing into a promising hub of such innovation.
Beyond Care
Recognising the changing capabilities of older consumers, ‘universal design’ is a design concept that seeks to ensure products can be easily used by all, regardless of physical ability. Home appliance manufacturer Whirlpool has adopted the concept in its product development. Games console maker Nintendo has embedded it into core products, including the popular Wii.
For older people seeking to move around the city independently, universal access is just as important. The World Health Organisation’s Global Network of Age-friendly Cities and Communities, in which HKCSS is a participant, launched a guide in 2007 explaining how transport, infrastructure, property and other sectors can contribute. We already see this being taken on board in Hong Kong; for example, barrier-free design has been integrated into MTR’s recently constructed or upgraded stations.
Greater independence also calls for new, dedicated products and services. To cater to adults with physical limitations that make public transport more challenging, Uber Hong Kong has launched a door-to-door transport service. In Japan, 7-Eleven provides a special meal delivery service for elders. Fujitsu and a local telecoms partner have launched an age-friendly mobile phone with larger icons and text, simplified apps and louder sound.
When it comes to everyday products like food and clothing, the needs of the elderly can change over time. To address this, Japanese company Tokutake sells a range of shoes that help combat knee and hip pain, while preventing slips and falls. US brands Golden Gourmet and Liquid Hope provide nutritional ready-made meals designed specifically for older adults.
But it would be wrong to think of the elderly purely in terms of declining mobility and health. The Association of Retired Elderly (ARE), a Hong Kong-based non-profit established in 2014, promotes the ideas of active ageing and the ‘third age’ – a stage of life beginning at retirement and ending once a person begins to need nursing care.
During this third age, argues ARE Chairperson Dr Teresa Chu, many elderly people remain in relatively good health, have plenty of free time, and are financially sound. Dr Chu argues that nowadays, this time represents “the genuine golden years of adulthood”. Companies must look beyond basic needs to consider how they can support a higher quality of life.
In the UK, for example, Arena Travel is one of several companies involved in a partnership with Age UK offering tailored holidays for older adults. For everyday social interaction, Japanese company Kozocom has developed Kozo SNS Village, a dedicated social network for people aged over 50.
Understanding Needs
With both the US and Japan facing rapid demographic change, both countries are significantly more advanced than Hong Kong in their approach to developing and nurturing the silver hair market.
Link-age, a company based in the US, conducts research on the aging population and provides insights to help turn it into commercial opportunities. One of its companies, Link-age Ventures, actively seeks out and invests in companies providing products, services and technologies for older consumers.
Link-age has partnered with Ohio State University and Miami University to engage groups of older adults between the ages of 65 and 100 in co-designing projects in the areas of fashion, exercise, social engagement, e-commerce and automotive technology.
Similarly, the University of Cincinnati’s Live Well Collaborative seeks to understand elders’ needs and explore product opportunities. Global FMCG giant Pu0026amp;G, another advocate of universal design, is a lead participant in the initiative. Why are there no such initiatives in Hong Kong?
Business Case
Link-age CEO and President Scott Collins says there is a strong business case for entering the silver hair market now: it is already large and growing, with significant demand – yet limited competition makes it easy for new entrants to establish themselves.
“If [companies] are willing to invest some time and money to deeply understand older adults and engage them in the front end of design and innovation, they can then help develop not only the products and solutions, but the go-to-market strategy and the messaging”, Collins argues. “There’s a huge space out there.”
In a 2013 report, the Hong Kong government predicted that a growing silver hair market would present business opportunities across many sectors. It argued there was “a need to proactively examine how best to explore these burgeoning business opportunities so as to benefit the whole community”.
Since then, there has been little action. There is now an increasingly urgent need for companies to establish initiatives and partnerships to better understand the emerging needs and preferences of our ageing population. Only then can they meet those needs effectively, as part of an inclusive and sustainable business strategy.
Integrating the SDGs into business
28.05.2019
Sustainable Business HK has produced a handbook for Hong Kong businesses on the Sustainable Development Goals (SDGs).
The SDGs were launched by the United Nations in New York in September 2015. Following on from the Millennium Development Goals, they provide a global framework for eradicating poverty and shifting the world economy onto a sustainable and resilient path.
The handbook considers how selected SDGs – such as lifelong learning, inclusive growth and addressing inequality – are relevant across a range of business sectors. It highlights measures companies are already taking to address those issues through their core business operations and value chains.
It then explores potential implications of the SDGs for four specific sectors in Hong Kong – manufacture, trading and logistics; retail; property and construction; and banking and finance. These sectors were chosen on the basis of their contribution to the local economy and their representation within the Caring Company Scheme.
Bernard Chan, Chairperson of HKCSS, said: “Hong Kong is a successful city by any standards. But we have much work to do to ensure a sustainable future economically, socially and environmentally.
“The business sector will play a critical role. I hope companies will use this handbook as a starting point to inspire their thinking.”
You can download the handbook here.
Age-Friendly Stations & Customer Engagement
26.02.2019
Results & Impacts
– Barrier-free access to every station in the MTR network
– New passenger lifts, seats and public toilets
– A team of around 80 Elderly Ambassadors to advise and assist customers
– Regular engagement with more than 20 non-governmental organisations through MTR Society Link
Rationale
MTR’s vision is to be a leading multinational company that connects and grows communities with caring service. Elderly customers account for around 10% of the Corporation’s customer mix, and with Hong Kong having an ageing population, that will increase in the years ahead. For elderly people to maintain their mobility and continue to participate in the life of the city, MTR understands that it must listen and respond to their needs.
Key Aspects
“Providing caring customer service is at the heart of MTR’s mission to connect and grow communities with world-class railway service. To fulfil this mission, we continually improve and enhance our services by always putting the needs of our passengers first.”
– Mr Lincoln Leong, Chief Executive Officer, MTR Corporation
Since 2012, seven new external passenger lifts have been installed and eight hydraulic lifts have been replaced; eight more external lifts are under construction. Over 50 wheelchair-friendly wide gates have been installed, in addition to 16 new Customer Service Centres with low counters. More than 320 seats have been added to platforms and adits, and five new public toilets have been built, with another eight to be added by 2020. The toilets, lifts and seats have become standard design features which are provided at all new stations.
These improvements came about following the launch of MTR’s Listening • Responding programme in 2012. Customers are invited to submit their feedback, which is used to help set priorities for the Corporation’s HK$6 billion annual investment in maintaining and upgrading railway assets. Other changes implemented by MTR as a result of the programme include free Wi-Fi hotspots in all stations, and the installation of large signboards with directions to local landmarks. Consequently, customer satisfaction surveys show that around 90% of customers recognise that MTR is investing resources to respond to their needs.
To further engage and connect with its older customer base, MTR launched the Elderly Ambassador programme in 2010. Elderly Ambassadors are deployed at 20 stations across the network to assist passengers, especially more mature passengers, whose needs they understand. There are currently 80 Elderly Ambassadors, aged between 55 and 65, who have been trained and are employed on a part-time basis by MTR.
Partnership
Elderly engagement forms part of MTR’s wide-ranging approach to social inclusion and community partnership. MTR Society Link was established in 2009 as a platform for the Corporation’s Operations Division to exchange views and connect with non-governmental, professional and social welfare organisations. As part of the initiative, MTR Relationship Managers organise visits and quarterly gatherings, and produce a bi-annual e-newsletter.
As the Corporation has demonstrated its commitment, participation has increased, providing more feedback for continuous improvement. MTR Society Link now has 23 member NGOs. The initiative won the Caring Company Outstanding Award for Social Inclusion in 2014/15.
MTR works with numerous other organisations to engage elderly customers. A twice-yearly communication forum with elderly community groups and NGOs is co-organised with HKCSS. Elderly Ambassadors are recruited with the support of local elderly and community centres.
Success Factors
MTR’s clear corporate vision, mission and values have been a key driving force for its approach with elderly customers. The values drive behaviours, which in turn build the mutual respect and trust with stakeholders that are essential for success.
Continuous engagement and outreach help to build on that trust further. Station Managers and staff volunteers visit elderly centres in their area to share the latest travel information and safety advice. For example, elderly customers are informed that they may ask to use the staff toilets in stations that do not have public facilities.
Hong Kong’s ageing workforce and society: meeting the challenges
25.02.2019
Professor Alfred Chan, Chairperson, Equal Opportunities Commission
Hong Kong’s ageing society poses multiple challenges and opportunities for employers.
Government projections suggest that by 2064 more than a third (36%) of the population will be aged 65 or above – a significant increase from 15% in 2014. The median age of Hong Kongers will be 50 in 2034, up from just under 44 in 2014.
As people are living longer, they are maintaining better health and vitality, as well as strong social and professional networks. Many want to continue working past the traditional retirement age. Yet they often face discrimination and other age-related barriers to job opportunities.
That is bad news for employers. With the labour force getting progressively smaller – contracting by roughly half a million over the next half-century – companies need to make the most of the talent that is available. We simply cannot afford not to tap into this already experienced and skilled labour pool.
Workplace discrimination in Hong Kong
To gain deeper insights into this issue, including its impact on employers and employees, we commissioned an ‘Exploratory Study on Age Discrimination in Employment’, published earlier in 2016. The study involved a telephone survey with 400 employed persons as well as in-depth interviews with key stakeholders, including SME employers and employees.
The survey confirmed that a large majority of Hong Kong employees wish to continue working past the retirement age. Over three-quarters want to be re-employed in an equivalent or higher position after retirement, such as in a freelance or part-time capacity. More than 60% of the employed persons surveyed did not agree that there should be a mandatory retirement age.
Yet the findings suggest that age discrimination at work is commonplace. According to the survey, 35% of employed persons have experienced some form of workplace age discrimination in the pass years (2011-2016). Over a third perceived the problem in Hong Kong as either ‘serious’ or ‘very serious’.
Mature workers, especially those aged 50 and above, report being particularly vulnerable to age-discriminatory treatments. Almost a quarter said they had been denied a job promotion due to their age. Other common forms of discrimination include receiving lower salaries and being targeted for redundancy in organisational re-structuring.
This may be caused, in part, by negative stereotypes of older workers. Over half of employed respondents felt employers would have concerns about older workers being less productive (54%) or coming into conflict with younger employees (52%). More than one in 10 workers aged over 50 reported having been mocked or rejected by colleagues.
Age-smart workplace management
As part of a feature article on age discrimination and age-smart workplace initiatives in the EOC Journal in 2015, we spoke to Professor Randy Chiu, Director of the Centre for Human Resources Strategy and Development of Hong Kong Baptist University.
Professor Chiu observed: “Organisations that hire and retain older employees tend to benefit from decreased turnover and increased productivity. They can also gain from having in place long-term succession planning and enhanced institutional memory as well as increased knowledge.”
Age-smart workplace management begins with creating age-friendly employment policy statements, with clearly defined, consistent criteria for work and advancement opportunities. Another important step is to institute flexible retirement policies and family-friendly practices, including flexible working arrangements in line with the company’s business needs. Indeed, this can benefit employees of all ages.
On a practical level, the workplace environment can be made more accommodating of older workers through simple improvements to accessibility and addressing ergonomic issues, providing assistive facilities where needed. Work processes can be reviewed, and where necessary revised.
Equally important is addressing the workplace culture. The value of experience and age should be understood by all employees. Establishing continuous, multi-generational skills development training and education programmes, including two-way mentoring between different ages, can help shift attitudes while facilitating knowledge transfer.
Finally, it is critical to understand and respond to any changes by monitoring the success of these measures and updating programmes appropriately. This can feed into companies’ disclosure of employment and labour standards under GRI reporting or the (now mandatory) HKEx ESG reporting requirements.
Support for government intervention
The Government can help to support age-friendly workplace measures in a number of ways. One is set an example by creating part-time or job-share posts in Government departments. This would act as a pilot scheme and possible model for other sectors for the re-employment of mature people.
Various countries have introduced legislative protection for older workers. In Australia, the Age Discrimination Act 2004 prohibits discrimination on the basis of age in many areas of public life, including employment, education, accommodation and the provision of goods and services. Singapore’s Retirement and Re-employment Act requires employers to provide re-employment opportunities after the official retirement age of 62.
Our study indicated that support for similar legislation here in Hong Kong is already strong: 70% of employed respondents, across all age groups and educational levels, agreed that wider legal protection is necessary.
Another key area where the Government could have a positive impact is by working with the business sector and relevant regulatory bodies to ensure that existing practices do not inadvertently discriminate or deter mature workers from re-entering the workforce.
For example, one of the factors underlying discriminatory treatment of mature workers is the practice of insurance companies charging premiums three or four times more than those below the retirement age (i.e. 60 or 65 years). The Government can cooperate with the insurance industry to tackle specific hurdles such as this.
Mirroring the aforementioned ESG reporting by companies, both Government and industry associations could play a role in monitoring workplace discrimination and any changes in business practices through regular surveys and research.
First steps
Given current demographic changes and their impact on Hong Kong’s society, there needs to be a shift in the way we approach age in the workplace. When the vast knowledge and experience of mature colleagues is not effectively utilised, it is a loss for us all.
We have to remove age-related barriers to job opportunities, particularly those faced by older workers. And it is simply unacceptable in this day and age that some older workers face still negative stereotyping and discriminatory treatment.
It is time to address age discrimination in the workplace, take steps to ensure an age-inclusive society – and, more importantly, build the positive recognition of mature talent which our elders surely deserve.
The views of guest contributors do not necessarily reflect those of HKCSS, the Caring Company Scheme or Sustainable Business HK.
The Zero Waste Alliance: reducing restaurant waste through collaboration
25.02.2019
Everyone in Hong Kong is aware of the waste issue. Landfills are almost full. Export to mainland China is not always (economically) feasible, partly due to the ‘green fence’. So we need alternatives.
The government has been developing a range of different strategies. The most significant is the proposed construction of a huge waste-to-energy plant or, as some call it, ‘the incinerator’. Another strategy involves establishing several organic waste treatment plants which would be able to convert food and other organic waste into energy (gas) and compost.
Basically our strategies consist of burying, burning or rotting. Although these do sound rather primitive, burning and rotting could yield positive results, if done properly.
Decentralised waste-to-energy installations would provide a sustainable, cost-effective solution for organisations in Hong Kong such as the universities, theme parks or sports centres, as well as remote communities. We are working with The Waste Transformers to explore how this could be rolled out. Eliminating the need to transport waste or find new sites for materials reprocessing would allow progress to accelerate beyond current government targets.
Nevertheless, burning perfectly usable plastics, paper, wood or other materials does not seem a particularly efficient use of resources. On the other hand, recycling is not always economically viable, since many waste materials have a relatively low market value. Yet it is not clear to everyone that alternative options exist.
This is mainly due to our understanding of the problem. Most of us focus on the immediate, most visible impact at the end of the pipeline. We see the enormous piles of waste that we need to deal with in a hygienic and efficient manner. So we focus at waste management. Although necessary, this strategy is far too limited.
When building a dam for an ever-growing stream or river, we can be certain it will eventually break. Instead, we should first go upstream to understand where all the water comes from. By dealing with waste upstream, we can mitigate the flow and increase our options to deal with it later on.
Rethinking Waste
What is waste, really? Waste is nothing more than a material for which, at the moment, we don’t see any productive function. Through advance planning and design, we can ensure further applications are possible long after that material’s first use.
Imagine a five-star hotel chain purchasing the most expensive curtains it can find for its rooms. After three years, the rooms are restyled and the curtains must go. Although the materials are still in perfect condition, the hotel has no use for them; it is not a textile company, and it cannot sell them to a textile company because the curtains are cut and sewn in a particular way. They cannot be taken apart as they consist of five different types of high-quality textile. So instead, they go to the landfill. Not only a waste – a shame.
When the focus is purely on managing the waste generated, there is no alternative. When the focus shifts to planning for waste prevention, the range of options expands. What is the underlying need that the product is designed meet? Could it be met in a different way?
In this case, the need is for a beautiful curtain to create an attractive room. So what about purchasing a curtain that consists of a material that is easy to recycle? Material that has a market value and can be resold after use? That is likely something no-one in the company ever thought of; something that could earn money, instead of creating additional cost.
Fortunately there are more and more examples of companies and entrepreneurs doing things differently. These are people who see that there is a huge supply of free materials; some even get paid to dispose of them. The informal recycling sector in Hong Kong is seen by most as it is embodied by senior citizens working hard to collect aluminium and cardboard. Yet more socially, economically and environmentally advanced practices exist.
A famous example is Interface, a carpet company that completely rethought its business. Interface figured out that its business model of selling carpets was in fact rather inefficient – it sells huge amounts of carpet material, which are used only for a few years and then thrown away in near-perfect condition. So it turned its product into a service. It now leases carpets, offering the service of well-maintained flooring rather than just selling flooring material.
Retaining ownership of the materials provided an incentive to innovate. Tiles are preferred over rolls, and are made with recyclable yarn that can be easily separated from the backing, to be reused again and again with different clients. In the US and Europe, Interface even takes back used carpets from its customers, separating the yarn and other fibres from the backing to prepare them for recycling. The company is earning money by minimising waste – not because governments forced it to, but because it saw a business opportunity.
Upscaling Innovation
There are many more such examples, in sectors even less likely than carpeting. Yet companies often don’t have the resources and expertise to find them. If you have a different core business to attend to, you are unlikely to spend time exploring how you can minimise your waste.
For this we propose a different type of solution. In co-operation with the School of Design at Hong Kong Polytechnic University, we are aiming to set up an organisation that will help companies identify how they can minimise their waste, and even earn money from it – thus enhancing business efficiency, while at the same time training Hong Kong’s future talent to create new business opportunities through tackling societal issues.
Together with design, business, environmental science and other students, we will examine which materials comes into the company, what their uses are and how they might be used more efficiently. This could result in changes to purchasing, processing or end-of-pipeline management; it might even mean new partnerships with companies or entrepreneurs able to put their used materials to a different use. Where appropriate, we will try to create new businesses of companies that actually process the waste into useful materials.
We understand this sounds ambitious. We have already worked on similar projects with students in Hong Kong, Bangkok and the Netherlands, for companies including both SMEs and multinationals.
We now want to establish a more permanent effort, to help stimulate the transition to a low-waste, circular economy here in Hong Kong. For this we need the support of a group of forward-looking companies – companies which see the potential benefits for themselves and their business partners.
We hope this can play some small role in helping to steer Hong Kong towards what it can be: a leading hub in a sustainable global economy.
For more information or to get involved, please get in touch: bertus.tulleners@therockgroup.biz.
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